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Officially, the first of October, and in practice, the whole month of October is dedicated to the Senior Citizens.
On this occasion, on 22 October in Wrocław a meeting was organised by two pharmacies befriended with ASA: Tumska and Promyk Słońca.

"Beauty in Health" - a nationwide pro-health campaign of the "Zwierciadło" monthly magazine

On 5 November 2011 at Złote Tarasy in Warsaw the final of the nationwide pro-health campaign "Beauty in Health" organised by the "Zwierciadło" monthly magazine will be held. The initiative aims at the promotion of preventive health care referring both to the body and mind. The event will be hosted by Katarzyna Montgomery and Agata Młynarska. Its programme involves, among others, dietary and cosmetic counselling, a performance by the famous Melkart Ball duo, an ecological fashion show, Robert Sowa's cuisine corner and interviews with celebrities.

ASA - taking care of senior citizens' health

On 2 October 2011, in the Saxon Garden in Warsaw, a "Creativity Fair" was held on the occasion of the International Senior Citizens' Day, established by the General Assembly of the United Nations in 1990. According to the United Nations, elderly people are people aged 60 or more, but this limit is entirely arbitrary. In Poland, such events as the "Creativity Fair" are usually addressed to people aged 50+.

ASA - serving our customers' health

On 26 September 2011 in Kiernozia near Łowicz, a disease prevention campaign was held; it comprised, for instance, free mammography and densitometric examinations for the local population.

Women's Intimate Discussions on Health and Beauty

August, 31, 2011, the last vacation day, was an occasion for a cosy meeting of stars and journalists with a central theme "Women's intimate discussions on health and beauty." It was organized by ASA and Artderma Medical SPA.

ASA at the 15th National Festival of Senior Citizens Artistic Creativity "BABIE LATO 2011"

"Stara Ochronka" Culture and Arts Voivodeship Centre and the National Senior Citizen Association in Bydgoszcz organised on 27 August 2011 15th National Festival of Senior Citizens Creativity "Babie Lato [Indian Summer] 2011".