On 25 May 2014 ASA was invited by Dorota Jaworska, the originator of the Conscious Mother intimately campaign, to participate in the Family@Novotel Festivity organized in the Novotel Hotel in the centre of Poznań.
The host of the Festivity was a well known actress, Małgorzata Pieńkowska – the twin's mother from the "M jak Miłość" [L for Love] TV series.
The family festivity was organized on the occasion of Mother's Day, Children's Day and Father's Day. During the event, all the children who came to the Novotel Hotel with their parents could take advantage of specially prepared attractions. Mothers could, for instance, have professional make-up and manicure done, take advantage of experts' counselling and instructors' demonstrations, or use a mini-gym, and children could see how T-shirts and larger pieces can be painted, squeeze fruit juice, make a unique lollipop or play in a florist or artistic area, as well as in many other places.
Apart from the attractions available at various exhibitors' stands, parents had a chance to listen to short lectures by specialists in dentistry, paediatrics, physiotherapy, and children and parent coaching. The host of the event, Małgorzata Pieńkowska, talked to the specialists all of whom were also available to the participants during the entire event.
In the parents' chamber the participants could take advantage of practical workshops which are conducted during the meetings organized under the Conscious Mother campaign. We could see a presentation of a pre-medical first aid course and a Shantala massage.
The most important companies which accompany the Conscious Mother project in every event were also present in the parent's zone. ASA, a Strategic Partner of the Conscious Mother intimately programme and the manufacturer of LaciBios femina, encouraged women to consult specialists in intimate health and invited them to try its products. Pregnant women and young mothers who visited our stand could also get a stylist's and a bra fitter's advice during the festivity.
During the five-hour festivity all participants could win attractive prizes in prize-drawings held every hour. Thus, more than 300 people acquired nice and useful gifts funded by the companies participating in the event, among them also the LaciBios femina preparations.